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DigiStreet Media secures digital mandate for JBM Group
DigiStreet Media, a digital marketing agency, has announced the acquisition of the digital mandate for JBM Group, a player in the automotive, electric vehicles and aggregates domain. The company has...
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Urbn appoints Curativity as its creative partner
Curativity, a marketing services platform, has announced its recent win in securing Urbn's creative mandate after a multi-agency pitch. Urbn is a direct-to-consumer (D2C) charging solution brand,...
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ArtE bags the marketing mandate for Hero Lectro
ArtE Mediatech, a Creative, Media, and MarTech agency, has announced its newest collaboration with Hero Lectro. In this exciting partnership, the agency will take charge of the overall planning,...
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Meet the esteemed Jury for Social Samosa Superwomen 2024
The anticipation for the latest edition of Social Samosa’s Superwomen is soaring through the roof. We are thrilled to celebrate amazing women leaders in Indian advertising, media, and marketing. This...
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Women that have empowered women in advertising & marketing to pursue their...
To celebrate diversity and empowerment on International Women's Day and beyond, the theme for this year is ‘Inspire Inclusion.’ Every year, March 08 is a global celebration of the social, economic,...
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Brands turn the Meta server outage into a viral marketing moment
Didn't we all catch ourselves toggling the WiFi on and off while relaxing on our beds, scrolling through Instagram and Facebook, only to be surprised and realise that the application servers were...
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Sociowash bags creative and media mandate for Moove
Sociowash has bagged the creative and media mandate of Moove, a mobility fintech firm. The agency will build the brand’s presence in India using social media marketing and paid marketing efforts. The...
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Social Panga onboards Ruksheen Palia as VP - Business & Strategy
Social Panga has appointed Ruksheen Palia as Vice President, Business and Strategy to strengthen its Mumbai operations. Ruksheen who holds over 12 years of industry experience joins the team from...
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Shift towards gender diversity seems to be slower on the client side: Chandni...
Studies show that companies with diverse leadership teams, including women, tend to outperform their peers. McKinsey's "Diversity Wins" report found that companies in the top quartile for gender...
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Gypsy Moth appoints Ishan Sinha as its Chief Business Officer
Gypsy Moth has announced the appointment of Ishan Sinha, Ex. Supari Studios, Ex.Ogilvy as its Chief Business Officer. Ishan Sinha steps into the pivotal role of Chief Business Maestro at Gypsy Moth,...
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Tetley's #everyBODYcan campaign challenges the stereotypes tied to body types
Tetley Green Tea Immune has released a sequel to last year's campaign #everyBODYcan. This campaign continues the important conversation of looking beyond ‘surface-level’ fitness initiated earlier and...
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Google Gemini's new update lets users fine-tune its responses
Google is introducing a more precise way for users to tune Gemini's responses to the web app. When users highlight a portion of Gemini's response to their question, the option to "Modify selected...
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CARE Hospitals Group appoints Shalabh Dang as Chief Sales & Marketing Officer
CARE Hospitals announces the appointment of Shalabh Dang as its Chief Sales and Marketing Officer. Before joining CARE Hospitals, Shalabh Dang served as the Group Head of Domestic and International...
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The rise of gamified influencer marketing
In the digital age where attention is the new currency, brands constantly seek innovative ways to captivate and connect with their audiences. Amidst this search, gamifying influencer marketing emerges...
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Srinivasan Swamy presented with IAA Golden Compass Award
At the 45th IAA World Congress held in Penang, Malaysia, Srinivasan Swamy was presented with the IAA's most coveted IAA Golden Compass Award by Penang Governor Tun Ahmad Fuzi Abdul Razak. The award...
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Pallavi Chakravarti on why it is okay to fail
I am woman, hear me roar. See me stomp my way into the hall of fame. Smell the sweet scent of my success. Yada yada yada. It’s that time of the year again. When paeans will be written and odes sung,...
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Machines can perform tasks but cannot maintain relationships like humans:...
In this episode of Team Pumpkin presents 'Human Behind The Marketer' created by Punctuate Inc., Founder Saloni Surti interviews Swati Nathani, Co-Founder, of Team Pumpkin. Nathani, born and raised in...
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Celebrating women influencers shaping India's marketing landscape
On the occasion of International Women's Day, it's pivotal to recognize the transformative shift the influencer marketing landscape in India is undergoing, driven by the indomitable spirit of women...
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Anuj Bansal elevated to Head of Marketing at ITC Foods
Anuj Bansal has been elevated to the position of Head of Marketing for Chocolates, Confectionery, Coffee, and New Business at ITC Foods. He announced this career advancement via a LinkedIn post,...
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Trivium Media Group bags the creative, media & digital mandate for Pareha
Trivium Media Group has secured the creative, media and digital mandate of Pareha. As Pareha's chosen partner for creative, media and digital communication, Trivium Media Group is expected to enhance...
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