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82°E's CMO Keerthana Ramakrishnan moves on
Keerthana Ramakrishnan has moved on from her role as Chief Marketing Officer at 82°E, signalling her departure from the role to pursue new opportunities or challenges. Announcing her departure in a...
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ICC Men’s T20 World Cup garnered 55.9mn mentions, 461mn engagements: Report
Driven by outstanding player performances, new records, epic turnarounds, and nail-biting moments, the ICC Men’s Cricket T20 World Cup garnered unprecedented social media chatter. Interactive Avenues,...
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Abhijat Bharadwaj appointed as CCO at Dentsu Creative Isobar
In a strategic move to elevate its creative vision, Dentsu Creative India has appointed Abhijat Bharadwaj as the Chief Creative Officer (CCO) of Dentsu Creative Isobar. Bharadwaj's appointment...
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YouTube's new eraser tool removes copyrighted music without affecting other...
On July 4, YouTube released a new eraser tool that lets creators remove copyrighted music from their videos without impacting other audio like dialogue or sound effects. Neal Mohan, CEO of YouTube...
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Fibe onboards Vikrant Massey as its new brand ambassador
Fibe, an Indian Fintech brand, has roped in Bollywood actor Vikrant Massey as its brand ambassador. Massey, known for his movie, ‘12th Fail’, will be a part of the brand’s marketing campaigns to...
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How can the advertising industry keep the he‘art’ alive in AI campaigns?
It is said that technology can be both a friend and a foe. This can clearly be seen in the last year as Artificial Intelligence (AI) gained prominence across texts, images, videos, audio and more. So...
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Toaster secures retainer mandate for Subway India
Toaster, an independent creative agency, has secured a retainer contract with Subway India, becoming its primary advertising agency for a set period. This partnership marks a milestone for both...
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X to expand Grok AI Chatbot's capabilities across platform
X is ramping up efforts to leverage its Grok chatbot across various fronts, aiming to enhance its AI capabilities. After expanding Grok’s availability to all paying users within the app and...
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Durex's latest campaign fosters safe spaces for gender identity conversations
VML has conceptualized a campaign, 'Rainbow Classrooms', for Durex, aiming to create a safe space for students in India to express their feelings and address gender identity issues often overlooked...
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FSSAI mandates packaged foods to feature bold & large-print labels for salt,...
The Food Safety and Standards Authority of India (FSSAI) has approved changes to nutritional information labelling on packaged food items, as reported by PTI. According to an official statement, FSSAI...
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boAt onboards Jasleen Royal as its brand ambassador
boAt has announced the onboarding of Jasleen Kaur Royal as its newest brand ambassador. As the new brand ambassador, Royal will embody the brand's ethos of youthful energy, innovation, and passion for...
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40% of Gen Z spend over 5 hours a day consuming content: Report
Mavericks has announced the launch of its latest research report, titled 'The Attention Game', a comprehensive study that equips Chief Marketing Officers (CMOs), Corporate Communications Leaders, and...
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Havas Media Network India wins integrated media mandate of Muthoot FinCorp
Muthoot FinCorp has appointed Havas Media Network India to manage its integrated media mandate. Havas Media's Bengaluru operations will drive the media duties of the brand across OOH, digital...
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53% of consumers distrust influencer content: Survey
A recent iCubesWire survey found that 53% of consumers do not trust influencer content at all. This revelation highlights the growing scepticism towards influencers and their recommendations. The...
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X to consider rolling out free trials for its premium users
X is set to bring about more X Premium subscribers by introducing a free trial, allowing users to experience its add-on features before committing to payment. Recent code updates spotted by X Updates...
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The future is listening: How is audio entertainment shaping media consumption...
In the past decade, the entertainment industry has undergone unprecedented innovation and transformation. The proliferation of the app ecosystem, driven by rising smartphone usage and affordable data,...
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TRAI to remove tariff ceilings on TV channels
The Telecom Regulatory Authority of India (TRAI) on July 8, 2024, issued several regulatory updates impacting Telecommunication (Broadcasting and Cable) Services. These include the Telecommunication...
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Perfectly Average onboards Mira Kapoor as its brand ambassador
Perfectly Average has announced the onboarding of Mira Kapoor, who will now serve as the face of the brand. With Kapoor on board, the brand aims to inspire women to adorn themselves with confidence...
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Gujarat leads Radio ad space with 19% share in Jan-Mar’24: TAM Report
TAM India’s quarterly report provides insights into radio advertising trends during the first quarter of 2024, specifically from January to March. The report suggests that advertising on radio...
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The impact of short-form content and algorithms on storytelling
A transition that was set afoot when Meta followed TikTok to launch Instagram Reels, has now come full circle. The advent of short-form video content has had a major impact on our attention spans,...
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