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SOTC Travel appoints 21N78E Creative Labs as its creative agency
SOTC has announced the assigning of its creative duties to 21N78E Creative Labs following a multi-agency pitch. With a refreshed positioning - ‘No one understands the Indian traveller better than...
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The Womb elevates Suyash Khabya as CCO
The Womb has announced Suyash Khabya's elevation as Chief Creative Officer. With 23 years of experience in the ad world — from Bates to BBH to Ogilvy to The Womb - Khabya brings a truckload of...
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Rajat Sharma elected as President of News Broadcasters & Digital Association
Rajat Sharma, Chairman of India TV, has been elected as the President of the News Broadcasters & Digital Association (NBDA), for another term in 2024-25. the organisation of news broadcasters in...
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Quora's Poe unveils a feature to build AI apps using multiple chatbots
Poe, Quora’s subscription-based, cross-platform aggregator for AI-powered chatbots such as Anthropic’s Claude and OpenAI’s GPT-4o, has introduced a feature named Previews. Previews allow the users to...
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Pepper Content bags the digital mandate for French Essence
Pepper Content has secured the digital mandate for French Essence, gaining the responsibility to oversee and manage its digital marketing initiatives. Following the win, the strategic collaboration...
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ACP Pradyuman and Daya investigate skin problems in Nykaa's new ad
Making waves on social media, Nykaa has brought back the iconic characters ACP Pradyuman and Daya in an unexpected collaboration video. Bringing back memories of the beloved 90s TV show CID, ACP...
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How brands are building lasting connection with rural consumers to boost sales
India, is a land of diversities. The diverse nature of our country varies between regions, states, religion and of course the urban and the rural. We, as marketers have been navigating this journey...
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Instagram will not prioritise longform video content, says Adam Mosseri
Instagram will not prioritise longform video content as it could ‘undermine’ the platform's core mission of connecting users with their friends, according to Instagram head Adam Mosseri. Although...
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aha elevates Rakesh CK as EVP and Head of SVOD and Marketing
Rakesh CK has announced his elevation to Senior Vice President of SVOD & Marketing at aha, transitioning from his previous role as Senior Vice President and Head of SVOD & Business Strategy,...
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Paramount and Skydance strike $4.75 billion merger deal
Paramount Global's parent company, National Amusements, and Skydance Media have agreed to merge, despite having ended merger discussions less than a month ago. Paramount, which owns Paramount...
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DangleAds Technologies expands global presence with new Dubai office
DangleAds Technologies has announced the inauguration of its newest office in Dubai, marking a milestone in the company’s global expansion journey. As part of the new launch, the Dubai office will...
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SC directs MIB to file SDC recommendation affidavit within three weeks
On July 9, a bench comprising Justice Hima Kohli and Justice Sandeep Mehta directed the Ministry of Information and Broadcasting (MIB) to submit an affidavit to the Supreme Court within the next three...
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Spotify expands Podcast app to all creators; adds comments feature
Spotify has rolled out a new way for podcast creators to interact with their fans, with Comments, and introduced an easier way for all podcasters to manage their shows: with the Spotify for Podcasters...
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Gen Z feels stereotyped in ads; are marketers listening?
Planning to make a Gen Z ad? Easy. Just assemble a group of young people in flashy outfits, give them oversized headphones, and sprinkle in trendy words like 'lit', 'slay', and 'vibe'. Ensure they...
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Tanishq emerges as the most recommended brand in 2024: report
YouGov has released its Recommend rankings 2024 report detailing the top 10 recommended brands across 24 markets and the top 10 most improved brands across 20 markets. PanasonicPanasonic showed the...
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Sony LIV unveils its advertising partners for the UEFA Euro 2024
Sony LIV has announced its lineup of partners for UEFA Euro 2024, bringing aboard 30 advertisers including one Co-Presenting sponsor, one Co-Powered by sponsor, and eight Partner sponsors. The...
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Exclusive: Ethinos Digital Marketing partners with Pixelated Egg to expand...
In a strategic move, Ethinos Digital Marketing has announced its partnership with Pixelated Egg Digital Ventures. This collaboration brings together Ethinos's expertise in media performance,...
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72% of Indian SMBs currently invest in advertising: Amazon Ads Report
New research from Amazon Ads shows that Indian small and medium-sized businesses (SMBs) are benefitting from the positive impact of advertising as they look to expand both at home and internationally....
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Broadcasters may challenge TRAI ruling on pay channels in court
TV broadcasters are planning to challenge the Telecom Regulatory Authority of India's (TRAI) directive in court, as per an Economic Times report. The directive states that pay channels available for...
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SW Network bags the media mandate for Nef’s Finds
SW Network has recently secured the media mandate for Nef’s Finds. The media mandate was awarded after a multi-agency pitch, a testament to SW Network's expertise, and will be overseen by SW Network’s...
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