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86% of CMOs in India see creativity as crucial for driving business growth:...
Dentsu Creative has released its annual global survey of 950 chief marketing officers (CMOs), indicating a new era of global empowerment driven by an exceptional confidence in the power of creativity....
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Snapchat sees boost in ad revenue performance; surpasses 850 mn users
Snap Inc. has released the Quarter Two (Q2) Snapchat earnings report for the year 2024, showcasing its increase in daily active users, new content offered to build the community, and efforts to drive...
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Facebook's new campaign celebrates community power
Facebook has launched a campaign titled ‘Get more into what you’re into’. Created by Fundamental, the campaign brings into light Facebook’s ability to enrich the lives of its users via people-powered...
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Pops and Chax: Meet the Tom and Jerry of the Ad world
The story of Pops aka KV Sridhar and Chax aka KS Chakravarthy begins in the corridors of Ulka, before it became FCB Ulka. It was a time when the digital age was a distant reality, and the duo first...
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AdSpot: Dove, Tata Tea Premium, Facebook, WhatsApp and more
Every week, we're bombarded with a flood of advertisements, all competing for our attention. However, only a few manage to truly stand out and grab our focus. Social Samosa’s AdSpot helps cut through...
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Coca-Cola, Britannia, CEAT, Axis Bank & Vi lead the charts in SAMMIE Best...
On a remarkable day for the social media landscape at Social Samosa’s Best Social Media Brands Awards, SAMMIE 2024, the best campaigns across various categories were recognised for their creativity and...
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Changing role of marketing in the digital landscape
A few oft-repeated topics doing the rounds of boardrooms today is whether the lines between Sales and Marketing are getting blurred especially for brands that are being built digitally? Is one...
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NIIT Ltd. appoints Anshumaan Prasad as Head of Marketing
NIIT Ltd., a skills and talent development corporation announced the appointment of Anshumaan Prasad as its new Head of Marketing. In his role, Prasad will lead the organisation’s marketing strategy...
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KDMC files complaint against ad agency after hoarding collapse injures two
The Kalyan Dombivli Municipal Corporation (KDMC) has lodged a complaint against Guru Advertising, an out-of-home (OOH) advertising agency, following the collapse of an oversized wooden hoarding at...
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TruthIn onboards Revant Himatsingka as brand ambassador
Revant Himatsingka aka FoodPharmer has partnered with TruthIn for packaged food, personal care and cosmetic products. Joining TruthIn as its brand ambassador, the creator will scale up his efforts to...
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Wavemaker India wins integrated media mandate for Taco Bell
Wavemaker India, part of GroupM, has recently bagged the integrated media mandate for Taco Bell, the well-known American fast-food chain that offers Mexican-inspired cuisine. The account will be...
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Three Fourth Solutions wins the marketing mandate for Halder Group
Three Fourth Solutions (TFS) has won the mandate for Halder Group to elevate the brand's visibility through a comprehensive integrated marketing approach. Operating from the agency’s Kolkata office,...
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Suroskie appoints Tara Sutaria as brand ambassador
Suroskie, the Indian self-care brand, blending traditional wisdom with modern science, has announced the appointment of actress Tara Sutaria as its brand ambassador for the hair care segment. The...
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Pernod Ricard elevates Joydeep Basuroy as the Group Head - Marketing
Joydeep Basuroy has been appointed as the Group Head for Marketing at Pernod Ricard, highlighting his expertise and leadership in driving strategic initiatives within the organisation.Announcing this...
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Nvidia's AI chip rollout delayed, affecting Meta, Google, and Microsoft orders
Design issues may cause a delay of three months or more in the launch of Nvidia's upcoming AI chips, according to tech publication The Information on Friday. This delay could impact customers such as...
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The latest Pulsar NS400Z campaign encourages carving one’s own path defying...
Bajaj Auto has launched its new flagship 400cc motorcycle, the Pulsar NS400Z. Entering the middle-weight motorcycle market, the Pulsar NS400Z aims to stand out with its performance-oriented features...
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How the PWD community wishes to be represented
When Apple launched its campaign ‘The Greatest’ two years ago ahead of International Day of Persons with Disabilities, a wave of admiration followed online. It wouldn’t be hyperbole to call the...
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Amazon Global Selling's '#IndiaSeDuniyaTak' campaign spotlights Indian...
Can a 112-year-old tea business from West Bengal become a globally recognized brand? Can Multani Mitti (Bentonite Clay), an age-old natural skincare secret from India become the most sought-after...
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LinkedIn adds Verification Badges for Organisation Pages
LinkedIn is introducing verification badges for LinkedIn Pages, helping members and customers quickly find the official Page for an organisation they intend to engage with. At launch, a select number...
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Google integrates AI-powered features to enhance search experience
Google is incorporating new AI-driven features into its Search, leveraging its latest Gemini models to enhance the user experience. This strategy aims to retain users on Google’s platform rather than...
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