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Growth marketing consultancy Hovers expands into Southern India
Pune and London-based growth marketing consultancy, Hovers, has announced the opening of a new office in Kochi Kerala, marking a milestone in the company’s expansion strategy. This move underscores...
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Neeraj Vyas to move on from Sony Pictures Networks India
Sony Pictures Networks India (SPNI) today announced that Neeraj Vyas, Business Head — Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster, will be leaving the company effective...
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Brands capture the essence of tight bonds with Friendship Day creatives
We often hear about the search for romantic love and finding 'The one,' but we sometimes overlook one of the most vital relationships in our lives: friendship. Friendships are built on selfless support...
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Calcutta High Court restrains Parle Biscuits from using Top Gold Star brand...
The Calcutta High Court has issued a restraining order against Parle Biscuits, preventing them from selling and marketing products under the 'Top Gold Star' brand name. This decision supports SAJ Food...
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Google's ‘Dear Sydney’ ad pulled after public outcry
Google has decided to withdraw its contentious ‘Dear Sydney’ Olympics advertisement after receiving significant criticism. The ad, which aired during Olympic coverage, featured a father using the AI...
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The Beatles’ school of creativity
For a bunch of working-class lads from Liverpool, the success the Beatles achieved in seven short years was nothing short of incredible. 54 years since their last album Paul, John, George and Ringo...
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Asymmetrique wins digital mandate for Laljee Godhoo & Company
Asymmetrique has secured the digital mandate for Laljee Godhoo & Company. This partnership aims to amplify Laljee Godhoo & Company’s digital footprint and elevate its brand awareness in the...
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Mondelez’s Nitin Saini on heading marketing for a brand synonymous with...
When one thinks of festive marketing, Cadbury Dairy Milk is among the first few brands that strike the mind–be it a layperson or an advertising aficionado. Cadbury campaigns have dominated the festive...
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Priyanka More elevated to VP - Digital Marketing at AU Small Finance Bank
AU Small Finance Bank has elevated Priyanka More to Vice President - Digital Marketing, according to her LinkedIn post. More will be responsible for leading the paid media, SEO and Web Analytics at the...
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Meta eliminates detailed targeting exclusions for new ad campaigns
Meta has removed detailed targeting exclusions for all new ad campaigns. Meta didn't officially announce this until last week, although it had accidentally informed advertisers of the upcoming change...
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Indian Government to enforce tougher ad curbs on liquor manufacturers
In India, direct advertising of alcoholic beverages is prohibited. To bypass this restriction, companies often use surrogate ads that promote less controversial products, such as water, music CDs, or...
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YouTube tests picture-in-picture ads for live streams
YouTube is testing a new advertising format for live streams including Picture-in-Picture mid-roll ads. This innovative format will start appearing in some eligible broadcasts on select devices over...
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Meta announces global AI impact grants focused on Llama 3.1 applications
Meta has unveiled a new series of AI research grants aimed at innovative uses of its Llama 3.1 model to enhance AI's potential in various areas. As per Meta: “We’re thrilled to open applications for...
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Tata Digital appoints Yashwant Kumar as VP - Marketing
Yashwant Kumar has been appointed as the Vice President of Marketing at Tata Digital, highlighting his expertise and leadership in driving strategic initiatives within the organisation.Announcing this...
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Help advertising veteran Bhushan Kummar beat motor neuron disease
Bhushan Kummar, CEO of Creative Monk and a stalwart of the advertising industry, is seeking monetary assistance for his medical treatment. Diagnosed with motor neuron disease, a debilitating condition...
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Alembic CSR & Havas Life Mumbai launch an AI lullaby platform for...
Alembic CSR, in collaboration with Havas Life Mumbai has launched ‘LullabAI’, an AI-enabled platform designed to empower speech-impaired mothers. This platform will enable speech-impaired mothers to...
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Case Study: How My11Circle and DViO executed a multifaceted IPL campaign to...
My11Circle, in partnership with DViO, executed a multifaceted campaign to enhance its brand presence and user acquisition during the IPL season. The campaign enlisted cricket stars Rinku Singh and...
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Filter Coffee Co. wins the digital mandate for Bharat Vedica
Filter Coffee Co. has announced its partnership with Bharat Vedica A Patel Venture. As part of this collaboration, Filter Coffee Co. will manage Bharat Vedica's social and digital media strategies and...
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Festive season sees 16x rise in discussions around livestream shopping: GIPSI...
Tonic Worldwide’s research division, GIPSI, has launched The Festive Report Part-1, which captures insights that are a mix of popular sentiment and undercurrents. As part of the report, the insights...
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Campus Activewear’s #YouGoGirl redefines personal style and challenges...
In today’s world, social media feels like that harsh critic, scrutinising every detail of our lives—from makeup tutorials to our favourite restaurants to our fashion choices. What should be a space for...
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