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Hakuhodo appoints Shweta Sharma as CEO of its MarTech Data Labs in India
Hakuhodo Data Labs India Pvt Ltd has unveiled its MarTech Data Labs in India. Leading the charge as CEO of Hakuhodo Data Labs India is Shweta Sharma, a renowned figure in the e-commerce industry and...
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Gia Fernandes elevated to NCD - West at Dentsu Creative Webchutney
Gia Fernandes has been elevated to the position of National Creative Director - West at Dentsu Creative Webchutney. In her LinkedIn post, Fernandes expressed her excitement about beginning her new...
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Almonds Ai & NuVista Singapore partner to boost channel loyalty solutions
Almonds Ai, a provider of channel loyalty, engagement, and rewards solutions and the inventor of Green Loyalty Programs has entered into a multi-year Partner Distributor Agreement with NuVista...
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OpraahFx launches new division to support micro-influencers
OpraahFx, an Indian influencer marketing and talent management company, launched its new division, the Creator Accelerator Program (CAP). This initiative, conceived by OpraahFx founder Pranav Panpalia,...
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Revenue soars 54% for Reddit in Q2 amid user growth
Reddit has released its second performance report since becoming a publicly traded company, showing steady growth in both user numbers and revenue during the second quarter. Reddit is expanding in...
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YouTube tests AI-powered idea prompts with Google Gemini
YouTube is testing a new tool with a Google Gemini integration into YouTube Studio to help creators generate more content ideas. The "Brainstorm with Gemini" feature offers prompts, concepts, trend...
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KKR set to acquire $800 million stake in FGS Global from WPP
WPP is close to finalizing the sale of its controlling stake in financial communications firm FGS Global to private equity firm KKR for around $800 million, Financial Times has reported. The...
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Oxemberg onboards Rana Daggubati as the new face
Oxemberg has announced the onboarding of Rana Daggubati as the face of the brand marking a milestone in the brand's journey to refurbish its presence in the ready-to-wear apparel segment. Additionally,...
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X sues advertisers over alleged billion-dollar advertising boycott
Elon Musk’s X (formerly Twitter) has filed a lawsuit accusing a coalition of major advertisers of antitrust violations, alleging that the group conspired to 'boycott' advertising on the platform. The...
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Clients prioritise agility & fresh perspectives over familiarity: Amar Deep...
The first half of 2024 has been exciting for Interactive Avenues. The digital marketing agency has secured industry awards for its work and bagged new clients. It also rapidly deployed new tools and...
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Piyush Pandey awarded the IAA Hall of Fame
The IAA India Chapter hosted the 11th edition of the IAA Leadership Awards on August 6 in Mumbai. The event celebrated the achievements of leaders in the industry and brought together top professionals...
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Enormous ropes in Sindhu Sharma as NCD - North
Enormous Brands has appointed Sindhu Sharma as National Creative Director (NCD) for the northern region. Sharma brings experience and a track record in creative leadership to her new role at Enormous....
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Cadbury Celebrations turns uncaptured moments into Rakhi keepsakes in new ad
On this Raksha Bandhan, Cadbury Celebrations has introduced its campaign, #CreatingMemoriesNeverClicked, allowing brothers to turn uncaptured moments into cherished keepsakes. Conceptualised at the...
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Meta and Jio in talks to license Horizon VR software
Meta is reportedly in discussions with Reliance Industries Ltd’s (RIL) digital arm, Jio, to license its virtual reality (VR) software, Horizon. Jio aims to use this software to power a VR device it...
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Apollo Tyres faces backlash for using PR Sreejesh’s image
Tuhin Mishra, managing director and co-founder of Baseline Ventures, has criticized Apollo Tyres for using the image of Indian hockey goalkeeper Parattu Raveendran Sreejesh without permission. Mishra...
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Instagram updates its metrics; urges creators to prioritise reach
Instagram metrics are shifting, as IG encourages creators to prioritise reach over the traditional metrics of followers and likes. For several months, Instagram chief Adam Mosseri has been trying to...
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Jiten Mahendra joins Shoppers Stop as CMO & Customer Care Associate
Shoppers Stop has appointed Jiten Mahendra as the new Chief Marketing Officer and Customer Care Associate. Mahendra took to LinkedIn to announce the news. Before joining Shoppers Stop, Mahendra was...
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Manish Bhatnagar joins BEI Confluence as Director of Digital Services
BEI Confluence has made a strategic addition to its leadership team with the appointment of Manish Bhatnagar as Director - Digital Services from August 5, 2024. Bhatnagar is a seasoned strategic...
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Adobe unveils Gen-AI Journey Optimizer for enhanced B2B sales & marketing
Adobe has announced the general availability of Adobe Journey Optimizer (AJO) B2B Edition. For businesses that sell to other businesses, this offering will activate generative AI to help them engage...
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Brand Street Integrated appoints Siddharth Mishra as Business Director for...
Brand Street Integrated has announced its expansion into Gujarat. With this, the company has also announced the appointment of Siddharth Mishra as the new Business Director (West). This move...
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