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Indian brands lead the gen AI adoption race: Adobe report
Adobe released its Digital Trends 2024 Asia Pacific and Japan (APJ) report indicating how Indian brands are embracing the rise of generative AI. Brands all over the Asia Pacific and Japan region are...
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Steady monsoon lifts rural demand and brings festive optimism in FMCG
The Indian Meteorological Department (IMD)’s prediction for above-normal rainfall across India during the monsoon season, i.e. June to September 2024 came as a silver lining for the fast-moving...
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Sheetal Vanwari named new CMO of Awfis Space Solutions
Flexible workspace provider Awfis Space Solutions has named Sheetal Vanwari, as the new Chief Marketing Officer (CMO). In her new role, Vanwari will lead the company’s marketing strategies and...
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Introducing The Pulse Magazine: Superwomen edition
Despite limited resources and facing manifold challenges, some women have shattered traditional barriers and made monumental strides in advertising and marketing. These ‘superwomen’ are not just...
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Swati Bhattacharya joins GCPL’s Lightbox Creative Lab as Global Head
After a brief hiatus of about five months, Swati Bhattacharya, Former Creative Chairperson of FCB India, is set to join Godrej Consumer Products Limited as the Global Head of Lightbox Creative Lab,...
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Brands join the viral 'Nobody Will Remember' meme craze with clever creatives
The "Nobody will remember your salary" meme is blowing up once again on the internet. The viral meme has caught the attention of brands worldwide and Indian brands are having the most fun. It starts...
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76% of Indian consumers to boost open internet usage, driving ad spend...
New research from The Trade Desk shows young Indian consumers are increasingly gravitating towards the open internet. Nearly eight in 10 users surveyed have increased their time on the open internet,...
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Shortcuts didn’t get anyone anywhere decades ago, they still won’t: Pallavi...
When it comes to creative minds who truly embody their work, Pallavi Chakravarti is a name that consistently stands out. Starting her career as a copywriter at Saatchi & Saatchi, Pallavi has since...
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Akshat Arora of Tim Hortons on his journey to market coffee in India
In the second episode of Insights by Punctuate Inc., Saloni Surti engages in an open conversation with Akshat Arora, the Head of Marketing and Product at Tim Hortons India. Titled "Marketing Coffee:...
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Meta clarifies confusion regarding alcohol and gambling ads
On Thursday, Meta addressed the confusion surrounding its WhatsApp business messaging policy update, which caused concern due to the inclusion of alcohol and gambling ads—both prohibited in India. The...
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Threads to introduce ads soon, Meta starts groundwork
Meta is preparing to introduce ads on its Threads platform by late 2024, despite the current lack of monetisation features. According to Tech Crunch, the company is in talks with advertisers about...
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Coca Cola India appoints Greishma Singh as VP - Marketing
Coca-Cola India Southwest Asia (INSWA) Operating Unit (OU) announced Greishma Singh as Vice President of Marketing effective Sept 1, 2024. She was most recently Vice President of Customer and...
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Challenges of creating a new category in India ft. Aakash Vaghela of Evocus
In an era where consumers are increasingly health-conscious and discerning about their choices, the beverage industry has witnessed a significant shift towards products that offer more than just...
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Gameskraft appoints Bhumika Nirmal as Vice President of Marketing
Gameskraft, the online gaming company, has announced Bhumika Nirmal as Vice President of Marketing. The news was shared on the official LinkedIn page of Gameskraft. Nirmal also updated her LinkedIn...
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LinkedIn launches in-feed video carousel feature
LinkedIn has been introducing a new feature over the past few weeks, focusing on video content through in-feed carousels of video clips. These carousels offer a wide, side-scrolling view of video clips...
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AJAX Engineering appoints Gautam Eunny as CMO
AJAX Engineering has announced Gautam Eunny as Chief Marketing Officer (CMO). With 25 years of experience in Business Development, Strategy, Operations, and B2B Sales & Marketing, Eunny’s career...
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HT Media Group appoints Mani James as Business Head of Mosaic Digital Business
HT Media Group has appointed Mani James as the Business Head of their Mosaic Digital Business. James will be at the helm of various revenue streams namely Tech Circle, VCC Events and Training &...
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McCann Worldgroup announces Ankit Vohra as National Planning Director
McCann Worldgroup has announced Ankit Vohra as National Planning Director. Vohra rejoined in September 2022 as Head of Planning, marking his return to the company after serving as Associate Vice...
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EaseMyTrip ropes in Jacqueline Fernandez as brand ambassador
EaseMyTrip.com has roped in Jacqueline Fernandez as its brand ambassador. This strategic partnership is part of a long-term strategy to boost EaseMyTrip's brand presence and attract new customers and...
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Spotify India partners with Amplified Intelligence to track ad attention
Spotify India and Amplified Intelligence, which focuses on accurate attention measurement, have shared findings from their research that determine attention benchmarks and norms across the audio...
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