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GEC Ad volumes dips by 6% in H1 2024: TAM AdEx report
In the first half of 2024, advertising on General Entertainment Channels (GEC) in India experienced notable dip, as per the TAM AdEx report. The report highlights changes in advertising volumes, top...
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Nearly 49% of customer support teams seek Gen AI for human-like...
Recently, Kapture CX conducted an online survey to identify and understand the increasing demand for advanced self-service options and the evolving preferences within the customer support segment. In...
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Perplexity AI to introduce advertising on its AI search platform
Perplexity AI, an artificial intelligence-powered search platform backed by Nvidia and Amazon founder Jeff Bezos, announced on Thursday that it plans to introduce advertising on its platform by the...
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AdSpot: Urban Company, Finn, ZEE TV, Gap, and more
This week’s AdSpot features a bunch of intriguing campaigns from around the world. The ad world in the last few days witnessed a plethora of campaigns being launched, some hit-and-miss while some...
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MIB recommends SDC exemptions for ASCI members, print & startups
The Ministry of Information and Broadcasting (MIB) has lodged an affidavit with the Supreme Court requesting that advertising agencies be exempted and that programmatic ads, online ads and...
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Dark Patterns: A shadow over consumer trust and experience
When consumer apps first emerged, they promised ease of use. But with rampant dark patterns, consumers now have to wonder if they are being taken for an online ride. As AI chatbots become the first...
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Threads tests 24-hours disappearing posts
After being spotted in testing back in June, Threads has now launched a live test of disappearing posts with selected users, aiming to boost engagement and interaction on its platform, which serves as...
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Verified organizations can now get new analytic tools on X
Late last week, X introduced a significant update to its analytics features for Verified Organizations, enhancing users' ability to analyze keyword and topic trends within the platform. The new...
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Telegram CEO Pavel Durov arrested over criminal activity allegations
On Saturday morning, Telegram CEO Pavel Durov was arrested at the Bourget airport, Paris as part of a broader investigation into the platform's role in facilitating criminal activities through its...
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Social Beat wins digital mandate for Cialfo
Cialfo, has assigned its digital mandate to Social Beat. The agency will focus on increasing lead inflow through LinkedIn campaigns and improving organic ranking via comprehensive SEO strategies....
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#SS30Under30: Exploring the nomination categories
Taking on the mission of recognizing young talent that has excelled in demonstrating exceptional diligence and transforming the social media marketing landscape, Social Samosa is back with the sixth...
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Siyaram's ropes in Ranbir Kapoor as brand ambassador
Siyaram's, an Indian manufacturer of premium suiting and shirting fabrics, has announced Bollywood actor Ranbir Kapoor as its new brand ambassador. This collaboration aims to enhance the brand's appeal...
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Reid & Taylor Apparel announces Eggfirst as its AOR
Reid & Taylor Apparel has selected Eggfirst as its creative, digital, media, and production agency. Following a competitive pitch process, Eggfirst will assist Reid & Taylor Apparel in...
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Building a brand in a field of giants ft. Akasa Air’s Belson Coutinho
Akasa Air, the airline which was founded in 2022, celebrates its second anniversary this month. Within 24 months, the airline expanded its fleet to 24 aircraft, covering 22 destinations across India,...
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Will X get sidelined as advertisers prioritise brand safety and reputation?
A couple of weeks ago, the ever-controversial Elon Musk declared ‘war’ against advertisers and filed a lawsuit accusing a coalition of advertisers of antitrust violations. The lawsuit alleges that the...
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Canva's new ads bring back historical figures to solve modern-day problems
As an extension to their first campaign in India 'Dil se, design tak', Canva is back with a quirky new series of 12 short films titled 'Hysterical Historical Cafe.' Each of these 30 to 45-second ads...
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Janmashtami brand creatives 2024 capture the joy of friendship & Dahi Handi fun
Janmashtami is here, and brands are seizing the opportunity to churn out their creativity! This year, Amul and Blinkit teamed up to create a poster featuring the iconic Amul Girl in her colourful...
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Agency Feature: Everything you need to know about Stratedgy
Who are we? Design without strategy is mere decoration. At Stratedgy, we guarantee that the brands we create encounter minimal barriers, develop a strong following, and earn admiration from their...
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Rohin Desai rejoins Madison media as CCO - Media Buying
Madison Media, a unit of Madison World, has announced the appointment of Rohin Desai as the Chief Client Officer – Media Buying. He will be reporting to Vinay Hegde, CEO – Investments, Madison Media....
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Case Study: How Savana's viral Re. 1 campaign pushed its app store rankings
Fashion platform Savana, with its latest initiative, the #SavanaLimitless campaign, combined retail and social responsibility. Aiming to support the education of under-resourced children in India,...
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