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Amazon plans quick commerce rollout in India by early 2025
Amazon is preparing to enter India’s quick commerce market, in the first quarter of 2025, as reported by The Economic Times. This move marks a strategic shift for Amazon, as it aims to capture a share...
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Instagram tests Spotify integration to share music via IG Notes
Instagram is testing a feature that could enhance its music offerings. According to app researcher Alessandro Paluzzi, the platform is exploring an integration with Spotify that would allow users to...
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Torani’s latest campaign explores seven stages of love through Lord Krishna...
Indian designer label Torani, helmed by Karan Torani, has once again mesmerised the audience with its visual storytelling. This time, the brand beautifully intertwines the monsoon season with the...
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Nike’s new ad captures Paralympians’ fierce drive to win
Nike is embracing the spirit of competition as it brings back its winning agenda for the upcoming Paralympics 2024. While its Olympics campaign focused on the messaging of ‘Winning Isn’t For Everyone’,...
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Digital media entities and influencers now eligible for govt ads
The Karnataka Digital Advertising Guidelines 2024 have been introduced by the Department of Information and Public Relations(DIPR). According to these guidelines, social media personalities, including...
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Warner Bros. Discovery unveils WBD AIM for precision advertising
Warner Bros Discovery(WBD) International has introduced its new first-party data platform. WBD AIM(Audience Insight Measurement), to enhance advertisers' ability to target their campaigns with...
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Omnicom launches Omnicom Advertising Group
Omnicom today announced the formation of Omnicom Advertising Group (OAG), a new global organisation aligning creative networks BBDO, DDB, TBWA, as well as agencies within the Advertising Collective...
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Naila Patel of Mirum India on tackling creative brainstorming obstacles
In this episode of Insights by Punctuate Inc., Saloni Surti engages in an open conversation with Naila Patel, National Creative Director and Senior VP at Mirum India. Titled "Beyond the Obvious:...
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Popular Gen Z subcultures and how brands can target them
Gen Z is the fastest growing and most influential demographic in recent times. It’s a vibrant, dynamic generation of subcultures that pulse with energy and creativity. From the electric beats of K-pop...
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UP govt to pay influencers up to ₹8 Lakh under new policy
The Uttar Pradesh government under the leadership of Chief Minister Yogi Adityanath, has introduced significant changes to the state’s social media policy. The Uttar Pradesh Digital Media Policy 2024...
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CMO Arjun Bhatia on how Bharat Matrimony blends tradition and technology
Few industries have seen as rapid an evolution as online matchmaking. What started as simple websites for arranging marriages has now become a sophisticated, data-driven ecosystem that caters to the...
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CCI greenlights merger between Reliance & Disney
The Competition Comission of India (CCI) approved the Rs 70,350 crore merger between Reliance Industries and Disney’s Indian media assets, which are subject to specific voluntary modifications....
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FCB Ulka appoints Suchitra Gahlot as NCD
FCB Ulka, part of the FCB Group agencies in India, announced the appointment of Suchitra Gahlot as the new National Creative Director. She will be based in Bengaluru. With over 25 years in the...
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Telegram CEO faces charges in for criminal activity on app
Pavel Durov, the billionaire CEO and co-founder of Telegram, has been formally charged in France with enabling illegal transactions and other criminal activities on the messaging platform. French...
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Adobe unveils Workfront Planning to streamline marketing execution
Adobe has announced the general availability of Adobe Workfront Planning, part of Adobe Workfront, an work management application, this new offering connects fragmented workflows and data across...
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YouTube rolls out QR codes for seamless channel sharing
YouTube has introduced a new feature that will allow creators to generate QR codes directly within the platform, which will eliminate the need for third-party apps. Previously creators relied on...
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SW Network wins creative mandate for Udaan
SW Network has been chosen to lead the creative mandate for Udaan. As per this mandate, SW Network will be responsible for boosting Udaan's brand visibility and accelerating business growth through...
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#SS30Under30: Unveiling the nominees
Social Samosa’s 30 Under 30 is back, shining a spotlight on the rising stars making waves across advertising, marketing, content creation, and entrepreneurship. This initiative is more than just an...
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Signature Global appoints Poulomi Ray Head of Digital Marketing and CSR
Signature Global has appointed Poulomi Ray as the new Head of Digital Marketing and CSR. Ray brings over 16 years of experience in the marketing and communications domain, having held significant roles...
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Hettich India appoints Wondrlab Network as its creative partner
Hettich India has partnered with Wondrlab to enhance its brand presence and engage target audiences for their furniture fittings, door hardware and built-in appliances categories, in a more meaningful...
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