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Google adds tools to help retailers capture shopping trends
Google is ramping up its efforts to support businesses ahead of the holiday season. The tech giant has announced several new updates to its Google Merchant Center, aimed at enhancing product visibility...
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Meta to shutdown Spark AR studio by 2025
Meta announced that it will discontinue its Spark AR Studio platform, effective January 14, 2025. Spark AR Studio, launched in 2017, has enabled creators and brands to build custom augmented reality...
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Underdog wisdom: What Slow Horses teaches marketers about success
British espionage drama ‘Slow Horses’ has captivated audiences with its unique blend of dark humor, complex characters, and high-stakes intrigue. Based on the acclaimed ‘Slough House’ series by Mick...
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Collective Artists Network & TTT launch StoryPacks
Collective Artists Network has announced the launch of StoryPacks, a offering designed around Terribly Tiny Tales to supercharge brands’ social media presence through authentic, engaging storytelling....
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World Vision Australia highlights global sexual violence against women in new...
According to the United Nations, 1 in every 3 women is subjected to physical or sexual violence at least once in their lives. The number adds up to 736 million globally, a number that has remained...
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Instagram unveils Creator Lab and new features to empower aspiring creators
Instagram has introduced a new educational platform called Creator Lab, aimed at aspiring creators, alongside showcasing several new product features released recently. Meta also highlighted trends...
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Pepperfry’s festive marketing strategy blends online and offline experiences,...
As the festive season approaches, consumers often finalise their big-ticket household purchases — like furniture — by August, leading to a typical slowdown in buying activity that stretches until...
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Meta's AI model Llama sees 10x growth
Meta’s open source AI model Llama 3.1 saw a ten-fold increase in usage since 2023. Llama 3.1 released in July 2024, added support for eight languages, expanded the context length to 128k and also...
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Case Study: How Under Armour’s influencer-led campaign reached over 200Mn users
Under Armour released the "ZIDD FOR MORE" campaign featuring two-time Olympic Gold and Silver winner Neeraj Chopra. Spearheaded by creative agency, Infectious Advertising, capturing hours of Neeraj...
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Celio appoints Rejoy Rajan as head of marketing & PR
Celio, a French menswear brand has announced the appointment of Rejoy Rajan as its Head of Marketing & PR. Rajan has over 16 years of experience in Brand Management, Marketing Strategy (B2B &...
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The Womb bags Mahindra Lifespaces’s creative mandate
Mahindra Lifespace Developers Limited (MLDL), the real estate and infrastructure development business of the Mahindra Group, has announced the appointment of The Womb as one of its strategic and...
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Lowe Lintas bags the creative mandate for Amaron
Lowe Lintas has been awarded the creative mandate for Amaron, the flagship brand of Amara Raja Energy & Mobility Ltd (formerly known as Amara Raja Batteries Ltd), after a keenly contested...
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Instagram introduces comments on stories
Instagram is rolling out a new feature which will enable users to comment on stories and it will be visible to all the viewers of the story. This update aims to boost interactions on the platform,...
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Agency Feature: Everything you need to know about NeoNiche
Who are we? Agency Profile: NeoNiche is a full-service agency with over 13 years of experience. We specialize in creating remarkable brand experiences by engaging customers and communities to drive...
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Zomato's new ad tells the story of Sandip Sagar, ex-delivery partner and...
The Paralympics 2024 have started in Paris, in these few days we have seen exemplary examples of people who are not only talented but extremely full of confidence. To bring us such stories and support...
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AdSpot: Parle G, Swiggy Instamart, Bud Light, and more
This week in the advertising world, a wave of new campaigns has captivated audiences with a blend of humour, innovation, and social commentary. While some campaigns hit the mark with their creativity,...
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Case Study: How EatSure's campaign celebrating delivery partners as brothers...
In a heartwarming gesture this Raksha Bandhan, EatSure launched a campaign to honor the often-overlooked heroes of the delivery ecosystem — the delivery personnel. Aiming to celebrate the individuals...
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X faces Brazil ban for non-compliance, Bluesky surges as the alternate
The microblogging site X (formerly Twitter) has been banned in Brazil for refusing to comply with court orders to remove the accounts of seven anti-government commentators. X claims the request could...
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Tejkarran Singh Bajaj becomes SVP & Head-Originals at Jio Studios
Tejkarran Singh Bajaj, was promoted to Senior Vice President and Head of Originals at Jio Studios, Reliance Industries Limited, with two decades in the media and entertainment industry. He announced...
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Sony Sports Network acquires broadcast rights for Hero Asian Champions Trophy...
Sony Sports Network announced that it has acquired the media rights to live broadcast the Hero Asian Champions Trophy 2024, set to take place in Hulunbuir City, Inner Mongolia, People’s Republic of...
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