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FCB India appoints Punit Singh as Chief Strategy Officer
FCB India, part of the FCB Group agencies in India announced the appointment of Punit Singh as Chief Strategy Officer. Singh has two decades of experience across startups, media houses, and creative...
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LS Digital and .fearless launch a new venture
Integrated Digital Business Transformation (DBT) company, LS Digital, announced a new partnership with marketing consultancy .fearless, to launch '.fear-LS'. This joint venture aims to leverage the...
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L'Oréal Paris announces Alia Bhatt as global brand ambassador
L'Oréal Paris has announced Alia Bhatt its new global brand ambassador. She joins the brand’s roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila...
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OAP rebrands to OAP Mediatech
Outdoor Advertising Professionals (I) Pvt. Ltd., also recognised as OAP, announced its rebranding to OAP Mediatech Private Limited, reflecting its evolution into comprehensive media solutions provider....
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Veep’s resurgence with Kamala Harris campaign and the takeaways for marketers...
In late July when President Joe Biden made the sudden announcement of dropping out of the reelection race and backing VP Kamala Harris for President, a storm hit the internet. When news broke out that...
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Geetanjali Homestate announces Manushi Chhillar as its brand ambassador
Geetanjali Homestate announced Manushi Chhillar as their brand ambassador. While speaking on this occasion, Geetanjali Homestate’s Founder, Sunil Sisodiya, expressed his excitement about this...
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The Bear House onboards Kapture CX to elevate customer experience
The Bear House has recently onboarded Kapture CX, a Gen AI-powered customer support automation platform. The brand aims to leverage Kapture’s omnichannel capabilities, user interface and ease of ticket...
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Teacher's day ads that celebrate the mentors who shape our lives
"What sculpture is to a block of marble, education is to the human soul." - Joseph Addison, English essayist and Poet. Teachers play a special role in our lives, often in ways we don’t immediately...
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Samsung’s #BackToSchool campaign offers a fresh take on breaking traditional...
The back-to-school season always felt like the start of a new chapter—full of promises, surprises, and the joy of reuniting with friends. The excitement of entering a new standard, smelling the scent...
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Ex-MullenLowe Lintas VP, Shweta Sampat launches HR consultancy
Shweta Sampat, former Vice President at MullenLowe Lintas Group, has launched her own HR consultancy, Tribe For Talent. This people consultancy, based in Mumbai, aims to redefine the HR landscape with...
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All you need to know about Meta's latest meet announcing new Instagram features
One of the key trends Meta has observed on Instagram lately is the rise of the "user creator." Unlike traditional content consumers, user creators are actively engaged in shaping and contributing to...
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Boba Bhai partners with marketing consultancy firm One Source
Integrated marketing consultancy, One Source announced its partnership with Titan Capital-backed Boba Bhai, for the bubble tea market in India. The strategic partnership will span digital and social...
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Obeetee highlights its Viraasat collection with a poignant amalgamation of...
Obeetee Carpets has launched a campaign for its latest collection, ‘Viraasat.’ The campaign is a showcase of exquisite craftsmanship as well as a profound commentary on the importance of heritage,...
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Understanding cultural nuances that strengthen Onam's celebration in the ad...
In 2016, during Onam, Edelweiss Tokio Life released a digital film that beautifully captured the spirit of the festival through the eyes of a young girl. In the ad, she innocently asks her mother why...
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Integration with AI chatbots: When to automate & when to keep it personal
Unless you have been living under a rock, I am sure you have interacted with some form of AI chatbot. These conversational AI chatbots are just about everywhere, from Blinkit to Swiggy. If you have...
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Snap targets AR to revive ad business amid share decline
As reported by Reuters, Snap Inc., the parent company of Snapchat, is set to overhaul its advertising strategy in an effort to enhance its performance in the competitive social media landscape....
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Instagram officially adds comments to stories
Instagram has added a new feature which will allow followers to comment on each other’s stories, aiming to boost user interaction and create a more community-focused experience. Similar to live...
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X unveils holiday shopping insights to attract advertisers
From November to January, X (formerly Twitter) witnesses a considerable rise in user activity, with shoppers not only planning purchases earlier but also showing readiness to act, which presents a...
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Beats India ropes in Ananya Pandey and Shubman Gill as brand ambassadors
Apple-owned Beats, the audio brand, has announced Bollywood actress Ananya Pandey and cricketer Shubman Gill as brand ambassadors in India. The brand recently announced Beats Solo Buds, Beats Solo 4...
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Prashant Verma joins CoinDCX as Chief Growth and Marketing Officer
Crypto exchange CoinDCX announced the appointment of Prashant Verma as Chief Growth and Marketing Officer (CGMO) of the DCX Group. Verma will help in driving user growth, revenue, and marketing...
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