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MS Dhoni takes a joy ride in EMotorad’s E-Cycle ad
In a new campaign, EMotorad has teamed up with its brand ambassador, cricket legend Mahendra Singh Dhoni, to showcase its latest innovation—a foldable, flat-tired e-cycle. Known for his deep love of...
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55.17% of shoppers to exceed ₹20,000 in festive spending: Report
Advertising technology company VDO.AI, with MoEngage an insights-led customer engagement platform, has launched the Indian Festive Report 2024: Festival of Opportunities. This report is the culmination...
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UEFA brings together football legends to declare new CL format
In a rare and dramatic reveal, UEFA brought together some of football’s most iconic legends to announce the new format of the UEFA Champions League, making for a memorable ad film. The ad is set in an...
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Timeless Ganesh Chaturthi ads that celebrate the festival's spirit
Ganesh Chaturthi is a festival we eagerly wait for each year for its vibrant celebrations, and it's also a time when brands release impactful ad campaigns. These ads often capture the spirit of the...
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ASCI appoints Partha Sinha as Chairperson
The Advertising Standards Council of India (ASCI) appointed Partha Sinha, President & Chief Brand Officer of Bennett Coleman & Company Limited, as the Chairperson of the ASCI Board of Governors...
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YouTube to roll out supervisory features for teen users
Rising concerns about harmful content have driven YouTube to roll out an expanded supervisory feature for parents to monitor their teen’s activities on the platform. The new family centre hub will let...
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Meta shares Reels marketing tips in latest guide
Reels across Instagram and Facebook have become Meta’s fastest-growing content type, driving over 200 billion views a day on both platforms combined, driving over 200 billion views a day across the two...
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Teacher's Day special: Ad gurus honour their mentors
As I reflect on the journey that has brought me to where I am today, I am reminded of the countless individuals who have inspired and guided me along the way. My parents, whose unwavering resilience in...
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Team Pumpkin secures social media mandate for Kotak Securities
Team Pumpkin has won the social media mandate for Kotak Securities Limited (KSL). Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and...
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India's beauty market to hit $34B by 2028: Nykaa Beauty Trends Report
As the world’s fourth-largest beauty market, India’s beauty landscape is at a tipping point in its journey that can be attributed to premiumisation, evolving consumer demographics, and technological...
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Movie genre ad volumes decline by 4% in H1 2024: Report
According to the latest report by TAM AdEx, the advertising volume in the movie genre experienced a slight decline of 4% in Jan-Jun '24 compared to the same period in 2023, according to TAM AdEx's...
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What the Father of Indian advertising, Alyque Padamsee taught leaders of today
Theatre develops your imagination, while advertising develops your analytical powers. This was a belief Indian theatre personality and advertising veteran Alyque Padamsee held upon as he donned the...
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Short-form videos drive over 47% consumer choices: Report
As the festive fervour sweeps across India, a notable shift in consumer behaviour is being observed with almost half (47%) of Indian consumers being influenced by short-form videos while making their...
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OML Entertainment elevates Tusharr Kumar to CEO
OML Entertainment has elevated Tusharr Kumar as its new Chief Executive Officer (CEO). Kumar brings over 15 years of experience across new-media, automotive and FMCG industries. He has been associated...
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Cheil India appoints Sudhir Das as Sr. ECD
Cheil India announced the appointment of Sudhir Das as Senior Executive Creative Director. He will be responsible for overseeing the creative output of a segment of Samsung mobile business and Samsung...
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Call Me Bae’s marketing traces Mumbai through Bae’s lens
Ananya Pandey makes her OTT debut with a character that might just be the least distinct from the actor. The caveat? She is stripped off her privileges and has to make a living for herself without her...
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IPL ecosystem value drops by 10.6%, falls to INR 82,700 Cr: Report
D & P Advisory, a provider of consulting, advisory, and valuation services released 'Beyond 22 Yards 2024 – IPL’s Legacy and WPL’s Vision, an IPL & WPL Valuation Report.' In its second season,...
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Teacher's Day 2024 campaigns & creatives pay tribute to the people shaping...
On the occasion of Teacher's Day, we celebrate the individuals who shape our minds and futures, guiding us through challenges and instilling the values that lay the foundation for our success. This day...
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AIDCF challenges Prasar Bharati over OTT platform plans
On September 2, All India Digital Cable Federation ( AIDCF) sent a letter to the information and broadcasting ministry, urging Secretary Sanjay Jaju to direct Prasar Bharti to withdraw a notice...
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Brand Street Integrated expands operations in Pune
Brand Street Integrated (BSI), a marketing agency known for delivering transformative brand experiences, has announced its expansion into Pune with the strategic appointment of Krishna Mugatkar as the...
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