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Cashify appoints Ujjwal Sinha as Head of Marketing
Cashify announced the appointment of Ujjwal Sinha as Head of Marketing. With over 15 years of experience in the marketing domain, Sinha brings knowledge and expertise to the company, strengthening the...
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Snapchat unveils new AI & AR features at Partner Summit
At its 2024 Partner Summit, Snapchat revealed major updates, including the latest iteration of its AR glasses. Additionally, the company introduced a series of new app features, which offer fresh...
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New California laws aim to fight deepfakes in election campaigns
California Governor Gavin Newsom signed a series of new laws aimed at regulating the artificial intelligence (AI) sector, with some of the strictest provisions in the United States. Three of the laws...
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Infloso unveils 'Molly', AI marketer for marketing campaigns
Infloso, an Indian marketing tech company has introduced ‘Molly’, capable of handling end-to-end marketing campaigns independently. An AI marketer that trains itself on a brand’s entire digital...
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BlackRock, Microsoft & MGX plan to launch $30 billion AI fund
BlackRock is set to launch a $30 billion artificial intelligence investment fund in collaboration with Microsoft, aimed at addressing the growing demands for AI-related infrastructure. According to the...
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Martin Scorsese calls the shots in front of the camera in Armani & Kith's...
Martin Scorsese lends his Oscar-winning filmmaking talent and some modelling chops to a new campaign promoting a collaboration between Giorgio Armani and Kith. The two brands launched their fall/winter...
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MG Select elevates Milind Shah to Chief Marketing Officer
Milind Shah has been promoted to Chief Marketing Officer of MG SELECT, the luxury brand channel of MG Motor. Shah’s new role aims to redefine the luxury car experience in the country, aligning with MG...
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The dawn of AI-powered search
The digital search landscape is undergoing transformation. It is quite the opposite of the DIY approach we are so used to, thanks to AI engines that can understand our needs without being told,...
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YouTube unveils new AI-powered tools & monetisation updates for creators
At the 'Made on YouTube' event, the company introduced several significant updates, showcasing the platform's vision to enhance creator tools, audience engagement, and monetisation. "On YouTube,...
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Google unveils AI driven advertising features at DMEXCO
At DMEXCO, Europe's digital marketing event, Google unveiled a suite of new AI-driven features designed for advertising strategies. These innovations aim to enhance campaign performance and provide...
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We spend 3.5 to 4.5% of our revenue on advertising: Jockey India’s CMO Nihal...
When the 144+ year-old brand, Jockey, first entered the Indian market in 1995, innerwear marketing was dominated by messages that leaned heavily on traditional, masculine notions of strength and power....
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Threads now supports up to 20 photos or videos per post
Threads is now aligning with Instagram by allowing users to include up to 20 photos or videos in a single update. This update mirrors Instagram’s recent expansion of its carousel posts to 20 frames,...
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Snapchat’s 'My Selfie' tool raises concerns over users’ faces in personalised...
Snapchat’s updated terms of service for its 'My Selfie' tool, previously known as ‘AI Selfies,’ reserve the right to use users’ faces in advertisements. This tool allows users to generate AI images...
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Wondrlab acquires OPA
Wondrlab has acquired OPA, an influencer marketing platforms. This marks Wondrlab's second acquisition in the influencer marketing space and its sixth overall. Saurabh Varma, Founder & CEO of...
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Pepe Jeans onboards Kriti Sanon as global brand ambassador
Pepe Jeans London has onboarded Kriti Sanon as its first global ambassador of Indian origin. With this collaboration, the brand has also introduced the "VERY PEPE" autumn/winter collection campaign...
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Formula 1 & LEGO team up to launch new product range
Formula 1 and The LEGO Group, have revealed a new partnership, set to launch a range of Formula 1-themed LEGO products in 2025. The collaboration will offer a variety of sets for different age groups,...
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L&K Saatchi & Saatchi appoints Roshni Kavina as NCD
L&K Saatchi & Saatchi, part of Publicis Groupe India, has appointed Roshni Kavina as National Creative Director. Based out of the agency’s Mumbai office, Kavina will report to Kartik Smetacek...
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Celebrating Kareena Kapoor Khan’s iconic ads on her birthday
On Kareena Kapoor's birthday, we celebrate one of Bollywood's most beloved stars by revisiting some of her iconic advertisements. Known for her vibrant screen presence and magnetic charm, 'Bebo' has...
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Clinic Plus celebrates daughters by giving an ode to the ones that were never...
In a country like India, where societal progress has been significant but not absolute, gender bias remains deeply ingrained. These biases manifest in everyday life, at workplaces, in public settings,...
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TCS tops nation's most valuable brand for third year: Report
Tata Consultancy Services (TCS) remains the nation's most valuable brand for the third straight year, according to the new Kantar BrandZ Most Valuable Indian Brands Report published today. With a brand...
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