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ASCI joins the ICAS Global Think Tank for responsible advertising
The Advertising Standards Council of India (ASCI) is a founding member of the recently launched Think Tank of The International Council for Advertising Self-Regulation (ICAS). This initiative is...
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Meta & 48 companies urge EU to ease AI regulations in open letter
Meta CEO Mark Zuckerberg, alongside 48 other signatories, has endorsed an open letter urging the European Union to reduce regulatory restrictions on AI development. The letter argues that current...
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Reddit launches ads inspiration library to guide marketers
Reddit has launched a new 'Reddit Ads Inspiration Library' to assist advertisers in understanding what types of campaigns perform best on the platform. The tool showcases top-performing ads across...
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FTC calls for stronger regulation of social media data practices
The U.S. Federal Trade Commission (FTC) has called for stricter regulation of social media data collection, following a detailed investigation into major platforms, which revealed several concerning...
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Orion Digital wins Tandon Eye Hospital's digital mandate
Tandon Eye Hospital has partnered with Orion Digital to drive its digital communications and improve its digital presence significantly. As part of the mandate, Orion Digital will streamline Social...
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Memes and celebrity endorsements: Kamala Harris’ upbeat presidential campaign
The U.S. presidential election has always been an event at the epicentre of media coverage and the public eye. No other election in the world is scrutinised and analysed as much as the one that decides...
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Agency Feature: All you need to know about LS Digital
What we do? LS Digital believes in harnessing the power of digital as a transformative catalyst for business growth. It offers integrated solutions that enhances your digital presence through business...
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Team Pumpkin bags Estelar's marketing mandate
Team Pumpkin will undertake Estelar's social media, e-commerce, and influencer marketing efforts, propelling the brand's mission to reach women everywhere. The account will be managed by Team Pumpkin's...
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Kalki Koechlin becomes the new face of Max Fashion India
Max Fashion has announced Kalki Koechlin as the face of the brand. With this, the brand has launched a campaign titled ‘New New You’. Koechlin will embody the spirit of personal transformation and...
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Amit Thaker of Interactive Avenues on adapting to new media consumption trends
The media consumption patterns have shifted significantly, forcing brands to rethink how they engage with their audiences. As consumers increasingly turn to social media, short-form video, and...
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Publicis Groupe acquires Mars United Commerce
Publicis Groupe announced the acquisition of Mars United Commerce, the independent commerce marketing company. With over 1,000 employees based in 14 hubs worldwide, Mars helps marketers make their...
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Rahul Dravid becomes brand ambassador for Roombr Digital Classroom
Rahul Dravid has been announced as the brand ambassador for Roombr Digital Classroom, a Bangalore-based EdTech startup. Powered by Intel and Texas Instruments, Roombr has launched India's first...
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IKEA Sweden turns windows into billboards in new campaign
IKEA Sweden has introduced an innovative new campaign that transforms home windows into advertising spaces, tapping into an unlikely yet fitting medium for brand promotion - the roller blinds. The...
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Print ad space saw an increase of 5% in H1 2024 compared to 2023: TAM report
TAM AdEx released its half yearly advertising report in Print from the period of January to June 2024. In the first half of 2024, ad space per publication experienced an increase of 5% compared to the...
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AdSpot : Clinic Plus, Ligue 1, IKEA and more
This week’s advertising landscape is abuzz with creativity, innovation and powerful social messages. From emotional storytelling to addressing pressing issues in teenagers. Clinic Plus has launched a...
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IndianOil’s mascot Rhino leads the charge for conservation this World Rhino Day
In a world where wildlife is increasingly under threat, IndianOil continues to send a strong message of guarding nature and wildlife with its World Rhino Day 2024 campaign. At the heart of this...
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Workplace culture is not just bean bags
The last few years have seen a lot of companies harp on culture and the importance of it in today’s time. From providing a fancy workplace to offering high incentives, companies are offering beyond...
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YouTube tests new editing feature to address content violations
YouTube is testing a feature that allows creators to edit out violative elements from their videos to avoid age restrictions or removals due to Community Guidelines violations. The initiative is part...
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Health Ministry proposes anti-tobacco ads for OTT platforms
The Union Health Ministry recently unveiled draft amendments to anti-tobacco regulations, specifically for over-the-top (OTT) platforms. These amendments outline stricter rules for the display of...
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NCPCR meets social media giants to discuss child safety measures
The National Commission for Protection of Child Rights (NCPCR) convened a meeting with social media platforms, including Google, YouTube, Meta (Facebook, Instagram, WhatsApp), X, Snapchat, ShareChat,...
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