Clik here to view.
Roku's new ads turns tech frustrations into a hilarious screaming match
Have you ever been frustrated dealing with technology? Perhaps you didn’t know how to work with new features on your brand-new television set. Amplifying technological frustrations in an over-the-top...
View ArticleClik here to view.
Brands take the meme-route to celebrate Gandhi Jayanti 2024
Mahatma Gandhi might have been all about simplicity, but that hasn't stopped brands from adding a quirky twist to his timeless symbols. On Gandhi Jayanti, brands have spun up some witty and...
View ArticleClik here to view.
Santosh Padhi and Ayesha Ghosh decide to move on from W+K India
Santosh Padhi (Paddy), Ayesha Ghosh, along with Shreekant Srinivasan (Head of Delhi) have put in their resignations at W+K India. Santosh Padhi joined W+K as CCO in early 2022, and was joined by...
View ArticleClik here to view.
MIT economist warns AI hype could waste billions for tech companies
In a recent interview with Bloomberg, MIT economist Daron Acemoglu emphasised that while he isn’t opposed to artificial intelligence (AI), the technology is currently overhyped. “I’m not an AI...
View ArticleClik here to view.
Some say this agency model is set to fail: George Koshy
In advertising, innovation often gets caught in a tug-of-war between creativity and conformity. While clients often want ‘something new’, ‘something different’, little room for creativity is left at...
View ArticleClik here to view.
Meta's AI content usage policy sparks viral hoax on social media
A viral social media trend encouraging users to post a message opting out of Meta’s use of their content for AI training has resurfaced, despite having been thoroughly debunked previously as a hoax....
View ArticleClik here to view.
Havas launches CSA in India to elevate tech, data and analytics
In a move to enhance its data-driven marketing capability, Havas India has locally launched CSA, the global technology, data, and analytics division of Havas, aimed at empowering brands to meaningfully...
View ArticleClik here to view.
The Leapfrog Network appoints Vishnu Kanth Gokul BJ as SVP of Business and...
The Leapfrog Network has appointed Vishnu Kanth Gokul BJ as Senior Vice President of Business and Growth. He joins the organisation from Two99, where he served as Chief Growth Officer. In a LinkedIn...
View ArticleClik here to view.
FCB Interface Mumbai elevates Ruchita Purohit to President & Head of Office
FCB Interface, a part of FCB Group India, announced Ruchita Purohit's elevation to President and Head of Office for its Mumbai operations. In her new role, she will lead the agency's overall efforts to...
View ArticleClik here to view.
JSW Paints ropes in Dulquer Salmaan as brand ambassador for South India
JSW Paints, the paints company and part of the JSW Group signed actor Dulquer Salmaan as its brand ambassador for the Southern markets. This partnership marks a new chapter for the brand as it...
View ArticleClik here to view.
Understanding Navratri colours: The impact of green on consumer perception
Colour is the secret language brands use to speak to us without saying a word. It shapes how consumers feel, influences their choices, and, for many, creates that instant connection when they see a...
View ArticleClik here to view.
Shrachi Sports & OnTrack partner to develop sports infrastructure & media...
Shrachi Group has formed an alliance with OnTrack’s digital & entertainment arm, ODE. This collaboration aims to change Indian sports by combining Shrachi’s infrastructure with ODE’s media asset...
View ArticleClik here to view.
How brands wove storytelling & humor to bring Navratri campaigns to life
Navratri celebrates Goddess Durga's triumphant victory over the demon Mahishasura. Gifted with immortality by Lord Brahma, Mahishasura could only be vanquished by a woman, a notion he deemed...
View ArticleClik here to view.
Bhuvan Bam’s Vasya comically meets Sidhu, Kusha Kapila, Poonam Pandey in new...
For the sophomore season of Taaza Khabar, Disney+ Hotstar launched a quirky campaign film, centred around the series' lead character, Vasya, portrayed by Bhuvam Bam. The film creatively showcases Vasya...
View ArticleClik here to view.
AdSpot: Wendy's, Dream11, Levis and more
In a witty campaign this week, Wendy’s teamed up with McBroken.com to identify regions in the U.S. suffering from broken ice cream machines. Targeting cities like Chicago, Houston, and New York, the...
View ArticleClik here to view.
What makes Falguni Pathak a marketing marvel?
As Navratri’s festivities take over India, one name reigns supreme in the hearts of Garba lovers, Falguni Pathak. Often referred to as the ‘Queen of Dandiya’, Falguni has transcended the role of a...
View ArticleClik here to view.
Should we rethink the narrative for Indian women cricketers in ads?
When was the last time a campaign featuring a woman cricketer stood out and caught your attention? It’s most likely that you wouldn’t be able to recall one. Does it have to do with the relative lack of...
View ArticleClik here to view.
Pinterest unveils Performance+ suite to boost campaign automation
Pinterest has introduced the Performance+ suite, a set of AI-powered ad tools designed to enhance consideration, conversions, and catalog sales objectives. Unveiled at 'Pinterest Presents', the...
View ArticleClik here to view.
Meta unveils an AI video creation tool
Meta has announced the launch of its new video generation tool, 'Movie Gen,' which will soon be integrated into its applications, enabling users to create videos based on text prompts. The tool can...
View ArticleClik here to view.
AAAI re-elects Prasanth Kumar as President & Rana Barua as VP
Prasanth Kumar, CEO, South Asia of GroupM Media (India) Pvt Ltd was re-elected as the President of Advertising Agencies Association of India (AAAI) for the year 2024-25 at its Annual General Body...
View Article