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Vishal Nicholas returns as EVP & Head of Strategy & Solutions for Dentsu BX
Dentsu India has announced the return of Vishal Nicholas as EVP & Head of Strategy & Solutions for Dentsu BX, after a stint at fintech start-up Jupiter. Reporting to Narayan Devanathan,...
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Understanding Navratri colours: The silent role of white in building brands
Colours are a brand’s silent storytellers, weaving emotions and shaping perceptions without uttering a single word. Of all colours, it goes without saying, white is one such silent contributor that...
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Swiggy sponsorship leads to Deepinder Goyal's exit out of Shark Tank India
The fourth season of ‘Shark Tank India’, a popular reality show on SonyLIV, has begun its production. Several familiar faces from previous seasons are returning, including Anupam Mittal (People Group),...
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Forever New announces Triptii Dimri as global brand ambassador
Forever NewForever New, the Melbourne-based women’s fashion brand, has announced Bollywood actress Triptii Dimri as its new Global Brand Ambassador. Dimri will represent Forever New across major...
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Sheth Brothers onboards Kiku Sharda as brand ambassador for Kayam Churna
Sheth Brothers, an Ayurvedic digestive products manufacturer announces the association of comedian and actor, Kiku Sharda, as the brand ambassador for Kayam Churna/Tablet/Granules. With the...
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Ola CEO’s dispute with comedian Kunal Kamra sparks debate on corporate...
No one could have predicted that a public spat between a comedian and the CEO of one of India’s largest electric vehicle companies would trend online. But here we are, witnessing a dramatic online...
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Ogilvy Delhi wins creative digital mandate for India Gate Foods
India Gate Foods, the Basmati rice brand from the house of KRBL Limited, has appointed Ogilvy as its creative digital partner. The collaboration aims to strengthen the brand's digital presence and...
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Amazon acquires MX Player, merges with miniTV
Amazon recently acquired certain assets of MX Player, including the MX Player app, a free streaming OTT service in India. With this acquisition, Amazon is merging two of India's free AVOD (or...
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FoodPharmer Revant Himatsingka secures his first brand collaboration
Revant Himatsingka, popularly known as 'FoodPharmer' on Instagram has partnered with Urban Company for an influencer collaboration. This deal marks his first paid partnership with a brand. Since last...
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How brands are weaving tales of tradition & innovation this Durga Pujo
Every Probashi Bangali (Bengali living away from West Bengal) has likely heard the phrase, ‘You have to experience Durga Pujo in the motherland at least once’. And it’s true. Pujo in West Bengal isn’t...
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Tribes Communication ventures into sports marketing
The sport industry in India is expanding exponentially, with the sports management and marketing sectors experiencing significant growth and change. Increased spending on media, endorsements and...
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Facebook unveils youth centric updates to boost engagement
Meta has unveiled a suite of new features aimed at enhancing user experience on both Facebook and Messenger. These updates focus on community engagement, personalised content discovery, and improved...
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82.5 Communications bags Vadilal's creative mandate
Vadilal, founded in 1907, has given its creative mandate to 82.5 Communications Pvt. Ltd. The agency will handle the full-service creative duties of Vadilal for its entire portfolio along with their...
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Meta launches Reels ads guide and campaign resources
Meta has released a comprehensive set of advertising tips and resources as part of its recent Agency Partners Summit, aimed at helping businesses enhance their festive season campaigns. The resources,...
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Enormous Brands retains the creative mandate for Diageo
Diageo, the British alcoholic beverage company, has strengthened its creative mandate with Enormous Brands. Over the past year, the partnership has yielded good results, with several campaigns across...
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Micro influencers influence 40% of festive purchases: Meta report
With the festive season in full swing, Meta has unveiled findings from its study on prevailing festive trends. The study commissioned by Meta and conducted in September by consumer insights platform...
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Kareena Kapoor Khan & Sidharth Malhotra become the new faces of UNIQLO India
UNIQLO announced Kareena Kapoor Khan and Sidharth Malhotra as the new faces of the brand in India. This partnership will be marked with the duo’s debut in UNIQLO’s 2024 Fall Winter campaign....
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Understanding Navratri colours: How red symbolises energy & innovation in...
Red has long been a powerful force in branding and marketing, both globally and in India. It's a colour that evokes a spectrum of emotions, excitement, passion, energy, and even urgency. Ashwini...
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OML Entertainment announces Preranaa Khatri as Chief Business Officer
OML Entertainment has announced the appointment of Preranaa Khatri as Chief Business Officer (CBO). With a career spanning close to two decades, Khatri brings experience and a unique perspective to...
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76% of marketers in India believe influencer marketing is essential for brand...
Zefmo Media Private Limited, the influencer marketing platform, has released its sixth edition of the India Influencer Marketing Report 2023-24, unveiling insights into the evolving influencer...
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