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Understanding Navratri colours: The versatile role of Pink in marketing
We are celebrating the eighth day of Navratri, where the colour pink reigns, symbolising love, compassion, and nurturing, each quality celebrated by Goddess Mahagauri. Wearing pink on this day is...
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Ask for opportunities, promotions, and raises: Krithika Sriram to young women...
The wellness industry is in the midst of a revolution. With consumers becoming more health-conscious and prioritising personal well-being, new-age wellness brands are springing up like never before....
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How to make a forgettable mental health day ad?
So, you want to create a mental health campaign that’s as predictable as the plot twist in a Hallmark movie? Perfect! Whether it's World Mental Health Day or a month-long campaign, here’s your ultimate...
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Retail media continues to see double-digit growth: Report
Dentsu has released its ‘2025 Media Trends report’, titled ’The Year of Impact’. This edition, crafted by Carat, dentsu X, and iProspect, explores the profound changes driven by algorithms, artificial...
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Apple remains most valuable brand, but value drops after 20 years: Report
Interbrand launched its annual Best Global Brands ranking, marking a quarter of a century of brand valuation analysis. Since 2000, Interbrand’s longitudinal study has tracked and reported on the value...
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BORN HI bags digital mandate for LOANS24
BORN HI, the integrated digital marketing agency has secured the digital mandate for LOANS24, a sub-brand of CARS24. This partnership aims to enhance the brand's online visibility and simplify the...
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36% Indians will pay more for brands that appeal to them: Report
Ipsos has unveiled 'Ipsos Global Trends 2024' for businesses and brands, marking its 10th anniversary, one of the largest public surveys with 50,000 interviews in 50 markets, covering 74% of the...
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The Womb wins creative mandate for Nilkamal
Nilkamal has joined hands with The Womb as its creative partner to lead its brand communications across all platforms. The Womb was awarded the mandate without a pitch. "We're thrilled to have The Womb...
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Instagram launches 'Best Practices' to enhance creator engagement
Instagram has introduced a new 'Best Practices' section in its professional dashboard, offering tips and strategies based on research to help creators maximise their content efforts. Theplatform said...
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Meta tests enhanced Instagram-Threads crossposting
Threads is developing a streamlined integration with Instagram, allowing users to share content directly from their Instagram accounts to Threads. App researcher Alessandro Paluzzi shared a visual...
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Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic...
In a reimagination of Raksha Bandhan celebrations, FNP (Ferns N Petals) launched a digital campaign that beautifully captured the essence of sibling love. Aptly titled 'Door Ho Ya Paas, Rakhi Banayein...
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How the automobile industry is driving festive cheer in 2024
The festive season has always been a time of emotional connection for consumers and brands alike, in 2024, the automobile industry is no exception. It’s a period where big-budget purchases are...
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Good Glamm Group acquires Sirona Hygiene in ₹450 crore deal
Good Glamm Group has acquired Sirona Hygiene for ₹450 crores ($60 million) in an all-cash transaction, marking one of the largest cash exits for a direct-to-consumer startup in India, especially in the...
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Meta rolls out new brand safety controls for Facebook & Instagram ads
Meta has introduced new brand suitability controls, giving businesses greater control over how their ads appear across Facebook and Instagram, as part of its continued investment in brand safety and...
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X excluded from EU's tech regulations under Digital Markets Act
According to reports, The European Commission has ruled that X, formerly known as Twitter, does not meet the criteria to be designated as a ‘gatekeeper’ platform under the EU’s Digital Markets Act...
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This new campaign shows why your SIP deserves a promotion
Life is a journey of constant evolution, where our goals, lifestyles, and dreams expand with each new milestone. From securing our first job to reaching for the stars, every step redefines our vision...
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Agency Feature : All you need to know about ABND
Who Are We? Founded in 2010, ABND was founded with a simple aim to build brands that not only stand out but resonate deeply with their stakeholders. The agency focuses on creating purposeful brands...
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Understanding Navratri colours: The regal charm of purple
If colours were personalities, purple would be the mysterious artist who mingles with royalty and rebels alike. Between 1903 and 1914, when people in the UK took to the streets demanding women’s right...
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Kapil Batra joins Lowe Lintas as President
Lowe Lintas has announced the appointment of Kapil Batra as President at its Mumbai office, effective immediately. Batra’s hire completes the creative leadership team at the agency. The aim is to take...
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BFSI sector's digital ad impressions soar by 74% in H1 2024 compared to 2022:...
The TAM AdEx Half Yearly Advertising Report (Jan-Jun 2024) provides a comprehensive analysis of advertising trends in India's BFSI sector across television, print, radio, and digital platforms. The...
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