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GADDA CO announces Mukesh Khanna as brand ambassador
GADDA CO, has onboarded actor Mukesh Khanna, known for his roles as Shaktimaan and Bhishma from Mahabharat, as the new face of the brand. This collaboration marks a new chapter for the company. As the...
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Healthkart onboards KlugKlug for influencer marketing outreach
KlugKlug, the influencer marketing SaaS platform, announces its latest partnership with Healthkart (Bright Lifecare), for its influencer marketing outreach. This collaboration will optimise Bright...
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Bank of Baroda's BOBCARD LTD onboards cricketer Shreyanka Patil as its brand...
BOBCARD LIMITED, a wholly owned subsidiary of Bank of Baroda, onboards Shreyanka Patil, as its new brand ambassador. Patil will now represent the brand in upcoming initiatives and campaigns. On this...
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Former Lintas and Tilt ad execs launch a creative agency, ZeroFifty Mediaworks
Former Lintas and Tilt Brand Solutions executives Rajiv Chatterjee, Shriram Iyer, and T Gangadhar (Gangs) have launched a new Mumbai-based agency called ZeroFifty Mediaworks. “ZeroFifty was born out of...
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WPP & Roblox partner to tap into immersive media and gaming
WPP today announced a global partnership with Roblox, an immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance...
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Understanding Navratri colours: Blue’s comforting effect on consumer psyche
Imagine walking into a store or scrolling through your favourite online shopping app. You see red; you think "sale." You see yellow, and it might spark joy. But then you see blue—a calming wave washes...
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Beauty brands bet big on social media this festive season
In India, the festive season is all about joy, colour, and tradition. Whether it’s Diwali, Durga Pujo, Navratri, or Onam, these celebrations bring families together, and with them come shopping sprees...
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Brazil lifts ban on X as Musk complies with court's orders
Brazil's Supreme Court has authorised the return of X (formerly Twitter) following Elon Musk's compliance with court orders, including removing specific user accounts and appointing a legal...
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Threads tests Loops to connect users with relevant communities
Meta's Threads app is in the process of developing a new feature called Loops, aimed at enhancing the platform's ability to connect users with topic-based communities. While still in the early stages,...
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Meta rolls out new advertising tools
Meta unveiled a series of new advertising tools at Advertising Week, including AI-powered video animation features, expanded creator collaboration options, and enhanced Collections ad formats. These...
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Rediffusion extends job offers to W+K India employees after shutdown
Rediffusion has opened its doors to employees affected by the closure of Wieden+Kennedy India, inviting them to apply for positions at its Delhi and Mumbai offices. The announcement, made via a...
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Gozoop Group & Vicara PR form joint venture to launch a PR division
Gozoop Group, in a move to elevate its service offerings and amplify its growth trajectory, has signed a JV with Vicara PR, a Mumbai-based Public Relations firm. This collaboration aims to create a...
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34% Indians likely to spend more than last year this Diwali: Report
Since 2020, YouGov’s Diwali Spending Index has been tracking the spending propensity of consumers during the Diwali season. This year there has been a significant increase from last year’s figure of...
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Dyson announces Raye as global ambassador
Dyson, the global technology company, announced British singer-songwriter Raye as its Global Ambassador. This collaboration highlights Raye’s artistry and showcases how Dyson audio technology helps the...
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One Health Assist appoints Divya Dixit as Chief Growth Officer
One Health Assist announced the appointment of Divya Dixit as its Chief Growth Officer (CGO). In this role, Dixit will be responsible for leading the organisation’s growth initiatives, and driving...
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Aditya Birla Group’s latest campaign honours Gandhi’s legacy through...
Mahatma Gandhi, fondly called the ‘Father of the Nation,’ was a man who believed in the power of simplicity—truth, non-violence, and compassion. During some of the hardest times in history, it was...
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Airtel in talks to acquire Tata Play
Sunil Mittal-led Bharti Airtel is in advanced talks to acquire Tata Play (DTH) service provider, according to reports. The move aims to enhance the telecom company's presence in the digital TV sector,...
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PVR-INOX partners with Khushi Advertising to boost cinema advertising in...
PVR-INOX has secured an advertising deal for FY25 with its long-time business partner, Khushi Advertising Ideas Pvt. Ltd. The companies share a decade-long business association within the cinema...
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Adieu, Ratan: The Titan who soared high & cared deeply
Veteran industrialist Ratan Tata passed away at a Mumbai hospital late on Wednesday, October 9, 2024, at the age of 86. The chairman emeritus of the Tata Group had been admitted to Breach Candy...
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DDB Mudra onboards Priya Shivakumar as Creative Head
DDB Mudra has appointed Priya Shivakumar, as its new Creative Head for the South region. Shivvkumar will collaborate closely with Rahul Mathew, Chief Creative Officer, DDB Mudra Group and share...
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