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Tech & e-commerce generates over ₹60,000 crore in ad revenue
India’s digital advertising market saw significant growth during the financial year 2023-24, with major tech and e-commerce companies, including Google, Meta, Amazon, and Flipkart, collectively...
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Goldmine Advertising secures social & digital media mandate for Canara Bank
Goldmine Advertising has secured the social and digital media mandate for Canara Bank, one of India’s public sector banks headquartered in Bengaluru. This partnership entrusts Goldmine with the...
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Google India reports ₹31,221 crore in advertising revenue for FY24
Google India reportedly posted an 11% rise in gross advertising revenue for the fiscal year ending March 2024, reaching ₹31,221 crore, up from ₹28,040 crore in FY23, according to filings with the...
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Filamchi Bhojpuri revamps channel look
The Filamchi Bhojpuri channel unveiled a fresh look for its audience. The channel has revamped its branding and style to reflect the preferences of Bhojpuri viewers. “We’re excited to introduce...
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Cannes Lions rebrands Social & Influencer Lions to Social & Creator Lions
The Cannes Lions International Festival of Creativity has announced several key updates for its 72nd edition, set to take place from 16-20 June 2025 in Cannes, France. Notably, the Social &...
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Political ad spending surpasses ₹6 crore in the Maharashtra elections
As Maharashtra’s Assembly elections draw near, political parties are intensifying their digital outreach, investing over ₹7 crore in advertising campaigns across Google and Meta platforms. This surge...
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Inside Singham Again vs. Bhool Bhulaiyaa 3's nostalgia-fueled marketing for...
The anticipation surrounding the box office clash between Bhool Bhulaiyaa 3 and Singham Again this Diwali has evoked memories of the viral #Barbenheimer phenomenon, where audiences were encouraged to...
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Ad Spot : Etsy, Lifebuoy, Amazon & more
Amazon's 'Midnight Opus' holiday campaign taps into the power of human connection, set against the backdrop of a global moment of reflection. The ad tells the story of a janitor, whose early dreams of...
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Are misleading ads by start-ups a sign of a deeper governance malaise?
The consumer landscape has undergone dramatic shifts over the past few years, largely driven by the rise of online-first companies. These startups, particularly those in the direct-to-consumer (D2C)...
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FMCG & E-com boost Diwali ad spends; auto takes a backseat
As Diwali 2024 unfolded, India’s advertising landscape saw some striking shifts. Digital platforms, in particular, experienced significant growth, even as traditional platforms held their ground in...
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Case Study: How CASA BACARDÍ blended cinema, salons & social events to engage...
In recent years, Halloween has increasingly resonated with India’s youth, growing into a significant cultural event. Over the past five years, CASA BACARDÍ has become a known figure in the Halloween...
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Lilian Weng departs OpenAI in latest shift among AI safety researchers
Another prominent researcher is departing OpenAI, as Lilian Weng, the startup’s vice president of research and safety, announced her resignation on Friday after seven years with the company. Weng has...
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Madison Loop wins SEO mandate for Liquify
Madison Loop, a unit of Madison World, has recently won the SEO mandate for Liquify, a fintech platform that enables users to access instant funds by borrowing against their investments. The account...
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CoinDCX onboards Gautam Gambhir as brand ambassador
CoinDCX has announced the appointment of cricketer Gautam Gambhir as its new brand ambassador. Gambhir will be the first face of the Learn Karo.Crypto Karo campaign, an initiative designed to empower...
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X plans freemium version of Grok AI chatbot to boost user access
X, the platform formerly known as Twitter, is reportedly developing a ‘freemium’ version of its Grok AI chatbot, which would be available to non-paying users. Lohan Simpson recently shared an example...
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CCPA proposes strict penalties for surrogate advertising in new guidelines
The Central Consumer Protection Authority (CCPA) is drafting new regulations aimed at prohibiting celebrities and influencers from promoting alcohol and tobacco products through surrogate advertising....
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Lilly India announces Gaurav Mehta as Senior Director of Marketing &...
Gaurav Mehta, former Chief Marketing Officer at Noise and recently Operating Director at Rukam Capital, has been appointed Senior Director of Marketing and Strategic Capabilities at Lilly India, as...
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Vipin Unni joins OTT platform aha as Chief Marketing Officer
Vipin Unni has joined OTT platform aha as Chief Marketing Officer, following his role as Head of Strategy for the Malayalam and Telugu cluster at Sun TV Network. Unni announced his new position in a...
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Ayesha Huda joins Mars Pet Nutrition India as CMO
Ayesha Huda has joined Mars Pet Nutrition India as Chief Marketing Officer, marking her return to FMCG after four years in consumer tech. She announced her new role in a LinkedIn post, expressing...
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greytHR appoints Archana Chopda as Vice President of Marketing
greytHR, the HRMS provider for ‘hire-to-retire’ people and payroll solutions, announced the appointment of Archana Chopda as its Marketing Head. In her new role as Vice President, Marketing, she will...
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