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Reduction in talent to brand conflicts: What lies ahead for Omnicom-IPG merger
The merger is poised to reshape the Indian advertising landscape. Experts suggest that while this consolidation may drive efficiency and innovation, it could also disrupt client-agency relationships,...
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OpenAI launches Advanced Voice Mode with vision for ChatGPT
Seven months after OpenAI previewed its real-time video feature for ChatGPT, the company has officially launched the capability. During a livestream, OpenAI introduced a new update to the Advanced...
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Meta launches a watermarking tool to combat deepfakes
The rise of generative AI has led to a surge in fake content online, with deepfakes becoming more common. Meta has introduced a new tool, Meta Video Seal, to help combat deepfakes by adding...
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STRCH announces Vaani Kapoor as its brand ambassador
STRCH, a homegrown premium activewear brand in India, has recently partnered with Bollywood actor Vaani Kapoor as its brand ambassador. With this development, STRCH aims to redefine activewear with a...
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Zomato's Blinkit launches Bistro, 10-minute food delivery app
In a bid to tap into the growing quick food delivery market, Zomato’s quick-commerce arm, Blinkit, has launched ‘Bistro,’ a platform offering snacks, meals, and beverages with a 10-minute delivery...
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Threads introduces curated lists to help new users discover profiles
Meta’s Threads is rolling out a feature similar to Bluesky’s 'Starter Packs,' offering curated lists of suggested accounts to help new users find profiles to follow. Instagram's Adam Mosseri announced...
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Lessons from The Office on mergers and acquisitions amid Omnicom-IPG
The advertising industry has been buzzing with the monumental announcement of a merger between Omnicom Group and Interpublic Group (IPG), two giants whose union promises to reshape the global creative...
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Advertising Club Madras unveils HUB – Co-working facility in Chennai
The Advertising Club Madras has launched HUB, Co-working working facility in its secretariat premises at T Nagar. Srinivasan K Swamy, Executive Group Chairman, R K Swamy Ltd and Ramesh Narayan,...
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Brands celebrate Gukesh D’s historic win at World Chess Championship with...
On December 12, 2024, India witnessed a historic moment in the world of chess as Gukesh Dommaraju, known as Gukesh D, defeated Ding Liren in a thrilling Game 14 to become the youngest-ever World Chess...
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Puneet Gulati appointed as CMO at Sleepwell
Puneet Gulati has been appointed as the Chief Marketing Officer (CMO) at Sleepwell, a role he began in September 2024, as shared on his LinkedIn profile. Announcing the new position on LinkedIn, Gulati...
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Rubs And Balms saw highest increase in ad volumes during Jan-Sep’24: report
Television advertising in India has displayed remarkable resilience despite facing a marginal decline in ad volumes during the first three quarters of 2024. According to the latest TAM AdEx report, ad...
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Ad Spot: YouTube India, NBA, BMW & more
This week’s ad campaigns are a blend of heartwarming narratives, creative twists, and playful humour. YouTube India with its Brat aur Demure campaign takes a nostalgic turn by bringing back the iconic...
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What Indie agencies can teach the biggies about creativity
If one looks at the standout campaigns from this year, or the last year, a handsome chunk of them have been spearheaded by small, independent agencies—many of them less than a decade old. Campaigns...
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Hero Realty appoints Karan Kumar as Chief Marketing Officer
Hero Realty, a Hero Enterprise business, has appointed Karan Kumar as Chief Marketing Officer. The move is important as the company gears up for growth, focusing on sustainable, community-centric...
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Instagram tests DM scheduling feature
Instagram users may soon have a new tool to streamline their communication efforts. The platform is testing a direct message (DM) scheduling feature with a select group of users, allowing messages to...
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Gargi by PNGS announces Mithila Palkar as brand ambassador
Gargi by P N Gadgil and Sons (PNGS) has completed three years in the jewellery market. The company has announced actor and influencer Mithila Palkar as its brand ambassador for the year. Palkar has...
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iD Fresh announces Gaurav Kwatra as Chief Marketing Officer
iD Fresh, the consumer fresh food brand, announced the appointment of Gaurav Kwatra as its new Chief Marketing Officer (CMO). Kwatra will be responsible for leading iD Fresh’s marketing and...
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X struggles with revenue, eyes Q5 ad push to reclaim advertisers
2024 has been a challenging year for X, with reports suggesting the company's ad revenue continues to decline, following a significant dip of around 30% in 2023. Despite massive cost-cutting efforts,...
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Decoding how different countries are regulating social media for teenagers
It seems like Australia’s decision to ban social media for teenagers under 16 has sparked global discussions, with several countries examining similar measures. This decision is considered to be a bold...
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Wah Taj, Wah Ustad: Remembering Zakir Hussain, face behind the iconic ad
The news of Zakir Hussain's passing came to us after much uncertainty, with confusion clouding the facts. But the truth, as difficult as it is to accept, is now confirmed, the maestro left us at the...
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